Collaboration Is The New Competition

Collaboration Is The New Competition

For the past few days, I have been exploring a concept called generosity.

Generosity as the virtue of giving without expecting anything in return. Some say is an antidote to the self-chosen poison called greed.

Being generous can involve offering time, assets or talents to help someone in need.


Last weekend, I experienced how generous people can be with their time and experience. I was introduced to a concept called, “co-storming” by CRAVE, at the session, a extremely generous group of women led by Melody Biringer, CRAVE Founder, shared their projects and goals, successes and struggles – in life and business; and together found inspiration and practical advice.

I shared my passion and my own venture  with the group: “Amando was born to leverage my  values, strengths and passions. Even tough it was founded in 2009, it was about 5 years ago when I embarked in a journey of self-discovery and growth, when I found out why I had chosen this path to make a difference in this world.”

After sharing my experiences with the co-storm group, this high level group of women immediately helped be gain clarity on how to take my venture to the next level.

Here are some key lessons from the co-storm:

  • “Be yourself, everyone else is taken” 
  • Fail Fast
  • Listen to feedback so you refine what you are doing
  • Simple is Sexy!
  • You are not perfect and that is perfectly fine
  • Focus
  • Set smart goals and follow through on them
  • What got you where you are won’t always get you where you want to be

Thank you for sharing your knowledge, passion and experiences with me, fellow co-stormers, Melody Biringer, Felicia Lee, Jen DeTracey and Shirley Weir.



To continue building on this form of power [generosity], I was then invited to a SheEO event at THNK, by Susan Washington, where generosity, collaboration, empathy and team building were the main theme of the event.

The night started with a short networking period and I had the opportunity to meet Sarah Dickinson, Co-founder and Managing partner at THNK. The room was filled with talented passionate and generous women celebrating the Top 5 SheEO’s of 2015. I  had the opportunity to meet Toni Desrosiers – Abeego Designs Inc.Suzanne Siemens and Madeleine Shaw- Lunapads and Sonia Strobel – Skipper Otto’s Community Supported Fishery and many other women in the room experiencing what I would say is the new way of doing business.

As the leader of the event, Vicky Saunders said “Simply start with giving and receiving, with asking people what they need and offering help.”

Photo by Susan Washington

As a women in business, I was very excited to see socially, passion and value driven ventures being awarded by SheEO. I also felt hopeful because even though we all have many talents and gifts to offer, we also need to be  aware of what it takes to build a successful business and that’s where this concept of “collaboration is the new competition” comes in because I sometimes find myself [alone] looking at a this very steep hill that I need to climb to building what I believe is the best way I can support the  community I live in, my contribution to make this world a better place, a place where your children and mine will live in.

Photo via Karina Eva

The SheEO crowd sourced method and community, finances, supports  and celebrates meaningful, women-led ventures. I personally left the event inspired and encourage to strive for more! The goal is 1000 women donate 1000 dollars to help the next generation of women owned companies and with that change the world, one SheEO at the time!

by Karina Eva

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